About Us
New Lacey’s was acquired in 2013 and was primarily a party and lucky packet business. We are a family owned business that constantly strives to bring family values and principles into the business. Our new ownership came in with vast experience, and strong customer and supplier relationships, and so the story of New Lacey’s growth began. Over the last decade we have grown to become one of the market leaders in our field, representing the best global brands and companies. Our Management team has over 100 years’ collective experience of bringing product to the South African and African market, with strong retail relationships and a well-connected sourcing department world-wide. We have a great mix of experience and youth leading to a very dynamic team of people with drive and passion in what we do. With vast experience in our sourcing, development, Sales and marketing, we offer the retailer a knowledgeable understanding of what the consumer requires and tailor the requirements to each retailer.New Lacey’s was acquired in 2013 and was primarily a party and lucky packet business. We are a family owned business that constantly strives to bring family values and principles into the business. Our new ownership came in with vast experience, and strong customer and supplier relationships, and so the story of New Lacey’s growth began. Over the last decade we have grown to become one of the market leaders in our field, representing the best global brands and companies. Our Management team has over 100 years’ collective experience of bringing product to the South African and African market, with strong retail relationships and a well-connected sourcing department world-wide. We have a great mix of experience and youth leading to a very dynamic team of people with drive and passion in what we do. With vast experience in our sourcing, development, Sales and marketing, we offer the retailer a knowledgeable understanding of what the consumer requires and tailor the requirements to each retailer.Who We Are
Lacey's was started in 1999 with only two generic lucky packets. First deliveries to customers were made in the year 2000. From the early stages we identified the importance of Licensing, specifically to children's products. In 2000, negotiations started with Mattel and product was developed. Marvel product soon followed and then Disney in 2002. Lacey's is in the business of bringing quality product to the market across the core segment's it participates in. Lacey's has always put its consumer first to ensure that our products meet their exacting standards and are unwilling to compromise in this area. We represent world category leading vendors in their field of speciality.Lacey's strives to take best practises from all its vendors and implement them in its markets. Our Management team has over 25 years' experience of bringing product to the South African and African market, with strong retail relationships and a well-connected sourcing network world-wide. Lacey's has also successfully exported product to Nigeria, Zimbabwe, Botswana, Namibia, Angola, Mozambique, Kenya, Zambia, Ghana, Madagascar, Mauritius's, France, Singapore and the United Kingdom.
The rest is history as they say, and to date Lacey's has developed, manufactured and distributed many different product category's.
Our Mission statement
Bringing happiness to children and adults alike by responsibly sourcing and developing innovative, quality, affordable and current product.Our Culture
Lacey's has a Culture that we believe is unique to the business. The basis of this Culture is fairness, which is applied to every staff member and in every aspect of the business. The company believes in every single staff member in their employ, and is always looking at ways to develop the staff. Lacey's strives to enhance their employees lives and maintain an environment that everybody is excited to be part of. Lacey's likes to maintain a balance, and believes that your day should consist of three parts, namely: 8 hours to work, 8 hours time for yourself and family and 8 hours to sleep. The belief is that if you give 100% in each of these segments all parts of your life will be in perfect harmony. This principle contributes to the overall aim of maintaining a happy work environment.What We Do
Lacey's is specialised in bringing international brands and local licenced products to the South African market. The business is broken in to 3 core segment's, namely:- Party product
- Houseware Products
- Children's Toys
- Children Electronics
- Children's Outdoor Toys
- Childrens Educational Product